Go forth and fill your libraries with media.
Seriously, thanks to everyone for being so amazing and patient. You are the reason I love Vox.
I was just told that the Amazon Conduit will be fixed by tomorrow. I will post here as soon as I get word that it's back up and running.
I know this has been frustrating and I am sorry there wasn't more I could do to make it less so. I really appreciate your patience though.
Cheers,
after we left kentucky, we had a killer driving day. we drove through Indiana, Illinois and Iowa in one day. it took us about 13 hours to do. we ended up passing through a time zone which was kind of discombobulating on top of the long drive! we got a motel room that night and ate at this gross diner and fell exhausted into bed.
There is a vast amount of research that has been conducted recently regarding the consumers' preferred method of receiving marketing communication. A recent study by Forrester Research, and commissioned by ExactTarget, highlights that the majority of consumers today still have a strong affinity towards email.
The important take out: Consumers prefer email at a rate of three-to-one when compared with any other avenue for marketing communications such as social media, Instant Messaging, phone and SMS!
Despite the abundance of research that all points towards email being the marketing method of choice for consumers, why do marketers continue to ignore this?
Despite the spike of Internet users using social media, for example three quarters of Australian online adults use social technologies (Forrester: Australian Adult Social Technographics Revealed 2008), consumers in general are NOT open to receiving marketing communication via this channel.
As social media continues to boom with new channels for communication being created everyday with new social networking sites and the like popping up, there is an overreliance and tendency to use this medium for all-purposes in order to reach the masses.
Unfortunately we forego the very fundamental principles of Marketing 101. We need to stop, think, plan and go back to basics:
- Who are our customers?
- Where are they?
- What are their preferences for receiving marketing messages?
- What are the right messages for each customer segment?
- What channel do we use to reach them?
A quick Google search and some top line research is enough to reveal where our customers' preferences sit. It's all very simple. Follow the basic principles of marketing and target the appropriate marketing messages to the appropriate consumers based on their preferences using the appropriate channels!
Sadly, we are missing the point! We're frustrating consumers and, ultimately, not getting the outcomes that we desire!
Bad news. As many of you have probably noticed, the Amazon Conduit was not fixed in the last week's release. Unfortunately, there was an undetected bug that is preventing the conduit from working.
We are working on this bug fix and hope to have the Conduit back up and running this week.
I will keep you posted.
Thank you for being so patient.
after saying good bye to will's dad in west virginia, we finally started our road trip into new territory! we camped in charleston, west virginia for one night but i forgot to take pictures (it was a very pretty - on top of this mountain, completed surrounded by trees but way too many noisy bugs!).
the next day, we drove through kentucky and stopped at the Natural Bridge State Park in Slade!
will and i embarked on our journey to california on september 8th, 2009. we left hartford, connecticut and drove first to D.C. to visit will's mom. we stayed there until september 12th then headed to wardensville, west virginia to see will's dad before we traveled westward!
...stayed tuned for more pictures from our road trip - i have soooo much more!
Blog Action Day is every October 15th, when blogger are asked to post something about a single issue to show our strength and conviction as an online community. It's a great way to feel connected to the greater good, and the participation of so many bloggers to support the world's leading non-profit organizations is something you can do to help, right now. By blogging today, you're supporting some of the world's leading non-profits and sharing your voice for change.
This year's topic is climate change, and we'd love to read your thoughts on the topic. If you participate, leave us a link to your post in the comments, so we know to check out your post!
Go to www.blogactionday.org to learn more, get a badge for your blog showing your participation, and see some ideas for your post on climate change.
Can't wait to read your posts!
~ daisy
I made it to California okay! We got here last Tuesday but we have been so busy, I haven't been able to update! I will put up pictures of our adventures when I have more time.
I hope you all are doing well!!!!!!! XOXOXO
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